Accounting for the success of 'Pinot Grigio', 'Prosecco' and 'Brunello Essay

Accounting for the success of 'Pinot Grigio', 'Prosecco' and 'Brunello di Montalcino' - Essay Example Pinot Grigio, Prosecco, and Brunello di Montalcino are Italian wines that are enjoying the success of their sales across the globe (Robinson 2006). This paper will account for the success of these wines, and how they sustain growth in the region they originate and outside world. Wine lovers always consider the vintage and type of wine they need to purchase. These are some of the reasons that some of the new wine does not get the success they so wilfully wish for, when it comes down to sales. The exportation of wine may be a number one revenue earner for some of the European countries. In France, for example, the number of cases of wine exported to countries like the USA and Russia in a year may amount to a high number of its revenue. This is why the importation of USA wine back in the day saw the destruction of property and the burning of shops. This was to ensure that the only sold wine in the area came from France. Pinot Grigio is a grape that is accredited with the success of the white wine. It is readily available in Italian restaurants, and is often considered light and easy. Young wine enthusiasts find it easier to connect with the white wine as it is the go-to wine for everyone who fancies a drink with their meals. In the USA, Pinot Grigio is considered to be the second best wine. It only plays second fiddle to Chardonnay, and is the most imported wine in the region. It is considered a symbol of the evolution or the beginning of the United States as a wine drinking capital (Maroni 2012). The sale of the wine has increased over the years as people are now changing from the occasional one-drink for special occasions, to the everyday dinner drink. It is this change that attributes the success of the wine commercially. An increase in consumer base, for any product, means that there must be an increase in sales. Manufacturers, therefore, have to be up to the task of trying to

Engineering technology and sustainbility Essay Example | Topics and Well Written Essays - 1250 words

Engineering technology and sustainbility - Essay Example It can be said that technological improvements are due to two reasons; one is the requirement or the necessity of such a product and the other reason is when an opportunity presents itself. It was by a natural process by which farmers around the world learned the methods of practising irrigation and also developed mechanisms to conserve the water which would be available at irregular periods during the year. (Duiker William & Spielvogel Jackson, 2010) Sometimes opportunities present itself like the case of a Chinese princess who accidentally dropped a silkworm cocoon into a cup of hot tea. The events that unfolded thereafter led to the production of silk. Another example is that of tin being discovered in Anatolia. This led to the beginning of the Bronze Age in the Middle East. (Duiker William & Spielvogel Jackson, 2010) The strategic locations of certain advanced civilizations with other developing civilizations was also a contributing factor since mutual exchange of ideas led to mo re technological advances taking place in both regions. Abbasid Empire which had its communication channels open through the Mediterranean Ocean and the Indus River valley had a robust growth in technology. In this scenario Papua and New Guinea who were one of the earliest civilizations to practise farming bananas never had any major technological advancement since it was cut off from major developing regions.( Duiker William & Spielvogel Jackson, 2010) Communication between different regions then manifested itself in many forms. Since man was always restless, the desire for mobility led him to discover the motor vehicle. This then further led to the development of the steam engine and finally the aeroplane. Source: www.eastgwillimburywow.blogspot.com This is not the only form how communication has kept changing. The advent of information technology which stands as the next best thing about the Scientific Revolution has brought about advanced computing methods which the revolutioniz ed the communication field. (Advancing Technology, 2005) Several patterns of thinking have brought about this change in information technology. Compared to the human the computer was capable of doing more work at a lower cost. The degree of accuracy obtained was of a higher quality compared to the same work done by the human hand. (Mahoney Michael et al, 1998) The time involved in such an exercise was also a small percentage of the time required to do it manually. Modern computing methods apart from offering the above advantages also increase the quality of life as a whole. Advanced computing has brought about a large degree of automation thus effectively reducing mishaps caused due to human negligence. Forecasting weather, information on the radar regarding approaching ships and banking transactions are some of the areas that information technology is playing a vital role. Source: U.S. Army Photo" Console of BRLESC-II computer, front view, from the archives of the ARL Technical Lib rary However technology has its share of criticisms. Primarily, it defines what a person should possess in order to be seen as successful in society. (Forman Paul, 2007) The answer which most would give are items that have an element of luxury like cars, television, electronic gadgets. This leads to man having materialistic leanings and unhealthy egos. Technology also tends to tamper with the laws governed by nature which produces a backlash in the natural